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With festive season in progress, markets gear up for action
The impact of the ongoing festive season can already be seen in the Indian markets. Whether it is small cities or the metros, the shops are full of goods with eye-catching offers. The festive season, which started with Dussehra, then Eid, is now getting ready to welcome Diwali, the festival of light next month.

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DIWALI IS one festival when traders see a real jump in their sales. Be it an electronics items shop, an auto outlet or a modest sweet shop, all are preparing themselves to handle a huge rush of customers.

By offering best deals in the form of exciting schemes and discounts on products, the FMCG sector is trying its best to record maximum possible profit during the festive season.

Not only the FMCG sector, but the tourism sector is also aiming towards registering maximum gains during the season of festivals. Tour and travel planners are expecting a jump of 70-80% in market sentiments in coming months with Christmas and New Year still to come, according to news agency ANI.

Like tourism industry, the hospitality sector is also looking towards reaping the maximum benefits out of the festivals. Already 55% - 60% hotel rooms are booked ahead of Diwali, Christmas and New year with people expected to travel from around the world to meet their dear and near ones.

The real estate sector, which is reeling under the burden of unsold units, is also expected to see some good times with the festivals ahead. As per previous trends, the festive season pushes up the business in real estate sector by 25-30%.

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