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With Kaamastra.com, India's e-commerce market gets an adult touch
The online shopping market in India is getting overcrowded with the entry of indigenous as well as foreign players. From books and shoes, one can easily find everything on the e-commerce portals. However, nobody was offering adult products to spice up one's personal life until Kaamastra.com - an online shop offering only adult products - made its entry in India on March 2013.

Pune based Kaamastra.com is headed by Rahber Nazir, an alumni of the Indian Institute of Foreign Trade, which offers licensed exclusive international brands like SuperSlyde, KY Jelly and Hathor Aphrodisia, to name a few. Kaamastra is providing customers the opportunity to buy an array of adult products from bedroom lingerie, role-play costumes, ambience accessories, lubricants and intimate massage and bath accessories absolutely legally and anonymously.

Nazir claims that the online shop has got a very strong response from the customers. “In a short span of time, we have 800+ likes on our Facebook page and are getting strong interaction and engagement from customers. Our exclusive products are from many local and international markets (US, China, Australia, and Canada among other countries),” Nazir says.

The company protects the privacy of the customers and the product through 'The Black Box' - a black cardboard box with no distinguishing names, logos, anything. It’s wrapped in plain white plastic again with no logos, etc. The invoice on the top of the packet does not mention Kaamastra, the product name, etc.

“No data is ever sold to third party marketers. Customers can shop online and avail cash on delivery (COD) options also,” adds Nazir.

The company has the vision to become the India’s Playboy – powerful merchandise, services and content oriented brand that is “The adult brand of India.” The promoters want to make Kaamastra a name synonymous with the entire adult space in India while creating and defining this space at the same time.

E-commerce experts predict that the Indian market for such products is expected to more-than-double to Rs. 2500 crores the next three years and explode at around $1.6 billion by 2020—products like erotic lubricants, lotions, and lingerie are expected to record a growth of 40-45 per cent.

Encouraged from the positive response it is getting in India, the company is planning to add more products in its kitty.

In a statement, Kaamastra.com's Chief Marketing Officer, Amit Batra said, “With more brands set to join our portal soon, we are targeting content as the major driver. We foresee content as the biggest player that changes brands into entities.”

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