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Women outsmart men in employment opportunities: Study
Women candidates increasingly are outsmarting men when it comes to short-listing for jobs by HR managers, an Assocham study has observed. The study has also found that more and more Muslim women are making it to India Inc in areas like advertising, journalism, public relations, travel and tourism and private sector banking.

Based on the feedback received from 110 Human Resource heads of leading companies from all over India, the study found that the ratio for receiving interview or test calls is 1 to 1.20 in favor of women. As a result, girls from business schools, journalism institutions, and travel and tourism courses are filling more vacancies than their male counterparts, at least, in select but key sectors of the service sector, the study has found.

Releasing the study here today, the Chamber's President Rajkumar Dhoot said: “As a pleasant surprise and signifying progressive trend, the number of women from the Muslim faith is increasing fast, especially in the white collar jobs.”

The study further says that a trend is being noticed where more and more Muslim girls are taking to professional courses and are competing very well in the job market. The good thing is that the Muslim women who are joining the corporate sector, not only at the lower rung of hierarchy, but also as executives and managers, are coming from universities from all over the country- be it Bombay University, Bangalore University, Jamia in New Delhi, Osmania University in Hyderabad or Aligarh Muslim University.

The study also found that even after putting in their best efforts in balancing the number of female candidates with male candidates; the HR managers end up finding more women on the final roll-call for the job aspirants.

“The main reason for these trends is that women are finding themselves more focused and navigating their career paths rather more professionally than was the case some years back. Besides, they are found more suitable than boys when it comes to soft skills like spoken English,” the study found.

It was also observed in the study that in certain areas like television news anchoring, including the business channels, men are finding themselves in minority. “Besides being photogenic, the women reporters and anchors are asking quizzing questions, be it related to stock markets, car launches and golf shows etc,” a Pune-based HR manager, who wished anonymity, said. In fields like corporate communication, advertising, human resource management and personnel management, women are increasingly being preferred.

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