Overall, over 25,000 individuals and more than 25 corporate institutions have already come forward with heartfelt contributions. “We thank each and every one of our corporate donors and individuals who have supported our work. While we appreciate the contributions given so far, we do urge everyone for more support since this tragedy is far from over,” appealed Irwin Fernandes, Director, Resource Mobilisation for Save the Children.
Fernandes pointed out that the committed support which has come from donors is an indication of the trust these individuals and corporations have in the efficacy of his organization’s work during emergencies.
USAID, P&G, Reckitt Benckiser, HSBC and Care Today Fund of India Today Group are some of the donors who have repeatedly supported the work of the organization during such crises. Some of the notable contributions, from India and abroad, came from Aegis Foundation, Cadila Healthcare Ltd, Cox and Kings, GSK Consumer Healthcare, HSBC, Hempel Paints (India) Pvt Ltd., Konika Minolta Business Solutions Ltd, P&G, Reckitt Benckiser and Towers Watson.
Akhil Chandra MD, Reckitt Benckiser India said, “The unfortunate calamity in Uttarakhand has left numerous families devastated. While the rehabilitation efforts are ongoing, it is extremely important for the victims to be able to maintain personal hygiene levels and prevent the situation from getting worse. Our association with Save the Children is a step towards addressing this concern and an effort to rebuild a healthier and happier Uttarakhand.”
Similarly, Shweta Shukla, Country Head, Communications, P&G, commented, “One of the key pillars of P&G’s Corporate Social Responsibility is helping communities in disaster relief. Through our partnership with Save the Children, we have been able to reach out to over 5,000 families in Uttarakhand with sanitary napkins, toothbrushes, shampoo and detergent sachets and P&G safe drinking water. We will continue to extend our support to the region and hope to make a meaningful difference in the lives of the affected people”
Save the Children works across 15 states in India and along with its work during Emergencies it also covers education, protection and health rights of children, especially those from the most vulnerable communities.