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World Radio Day has focus on grassroots and community sports this year
The UN established World Radio Day is observed each year on February 13. This year, the observance has the theme of 'Radio and Sports' and UNESCO has called on all radio stations around the world to showcase the beauty of sports in all of its diversity.

"Let's celebrate the traditional sports that connect us to our cultural heritage, the grassroots sports that anchor us within our communities, and the inspiring stories that challenge gender stereotypes and cover, equally, both men's and women's sports events," urged UNESCO.

"On World Radio Day, let us celebrate both radio and sports as ways of helping people achieve their full potential," stated UN Secretary-General, Antonio Guterres in his message.

According to the UN, radio is the mass medium reaching the widest audience in the world. It is also recognized as a powerful communication tool and a low cost medium. Radio is specifically suited to reach remote communities and vulnerable people - the illiterate, the disabled, women, youth and the poor, while offering a platform to intervene in the public debate, irrespective of people's educational level.

Furthermore, radio has a strong and specific role in emergency communication and disaster relief. Also, within small communities the community radios are becoming popular while in urban areas, it the FM radios are gaining trend.

Indian PM Narender Modi has realised radio's potential through his 'Man Ki Baat' series since radio continues to be 'the most dynamic, reactive and engaging medium there is, adapting to 21st century changes and offering new ways to interact and participate'.

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