The India Giving Challenge, was held in the Joy of Giving week, organized by GiveIndia, which invited NGOs and corporates to set up fund raising pages online and then reach out to their friends, clients, employees and donors asking them to contribute. There were a total of 12 big prizes for NGOs and corporates based on the amount they raised, as well as the number of donors they raised the money from. Additionally, smaller daily prizes were also offered, to build excitement amongst the participants. Overall more than Rs 56 lakhs was given out as matching grants during this campaign, to 33 different NGOs.

Winners of the corporate category, WNS, a business process outsourcing company, raised more than Rs 12 lakhs from over 3,000 employees during this event! Smita Gaikwad, VP, Corporate Communications, said"The fact that over 10,000 employees at WNS were involved in the Joy of Giving Week celebrations bears testament to a culture at WNS that believes in being socially responsible. Education is the most constructive aspect of a child's life and we are proud that our contribution will help shape the future of many under-privileged children.”