The most significant change brought by Yahoo mail is an innovative ’Welcome page’ which focuses less on mainstream news and ads and more on social activity. It also displays a new concept ’My Connections’. My Connections area is placed near the top of the Welcome page. This special tool features mail from the contacts with whom the users exchange mail most frequently. Users can also mark their other contacts specifically as per their preference. The clicked messages open in tabs making it easier to go through all correspondences at a glance.

The rest of Yahoo’s new Welcome screen is built to make for better social strategies. Yahoo will also integrate more features like Flickr in future. It will open this area up for third-party applications to facilitate social interaction. The testing of interaction with some services via other applications and integration is in process. The users can also watch a short demonstration video. All these new features will make Yahoo’s mail service more exciting.