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Young India rapidly adopting nutrition as primary health strategy
Young Indians in their 20s as well as the elderly in their 60s show equal eagerness in addressing health and weight issues through nutrition as per a report by Grow Fit.
Indians are showing an increased consciousness about the need to eat right. At the same time, it is also true that about 50% of the people who consulted experts from Grow Fit's pool of nutritionists and counsellors were found to have some form of medical condition, the most common being Thyroid, PCOD, and Diabetes.

Emphasizing the right nutrition for a healthy body and mind on World Nutrition Week, Grow Fit, a mobile health companion that through artificial intelligence helped over 300 million Indians achieve peak wellness came up with intriguing observations. These were obtained after analysing around 13 million interactions that happened on the platform over a period of 8 months, starting January 2016 when the platform was launched.

The report released recently shows that about 70 to 80% of the users are from Tier 2 cities and smaller towns spread across India such as Srinagar, Jalandhar, Nagpur, Surat, Vijayawada, and Imphal thus proving that better health is a universal concern.

Though 75% of the clients who approached Grow Fit did so for losing excess weight, about 15% had a normal BMI but wanted to lose weight from specific parts of the body, the most common being belly fat.

A large section of the Indian population grapples with the common problem of trying to lose belly fat. Abdominal obesity is correlated with many health risks, including cardiovascular risk.

Recent studies show that increased abdominal obesity may be due to insulin resistance, which can be controlled through diet rather than exercise. Around 10% of people were under-weight and wished to gain weight.

Jyotsna Pattabiraman, CEO, Grow Fit,in a statement said, "Consuming a healthy diet and obtaining a reasonable amount of activity are the key ingredients for maintaining an optimum weight. The World Economic Forum has pointed out that the economic burden of lifestyle diseases in India is estimated to be over $4.58 trillion by 2030. On World Nutrition Week, we would like to raise awareness on how adequate nutritional support is essential to prevent lifestyle diseases."

Another common trend that Grow Fit noticed was that a lot of people had attempted to manage their own weight - somewhat like self-medicating - before giving up and seeking expert help.

Most of them are not fully aware of the diet and activity pattern that is right for their unique body type. There were also cases in which people hampered their own progress through over-exercising. Chronic health issues or work-related complications also make it difficult to lose weight and add to their woes.

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