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YouTube launches its much-awaited live TV streaming service
YouTube, that's been synonymous with online video streaming, just recently launched its paid live TV service in five major US cities. YouTube, a property owned by digital media giant Google, has long been quoted as saying, "We're bigger than TV".

Come 2017 and YouTube has finally given in as it takes the plunge to compete in the larger paid-TV space with present and thriving competitors like Dish Network's Sling TV, AT&T's DirecTV Now and Hulu's upcoming service.

Thanks to regional restrictions, at launch, the service is available for the time being only in San Francisco, Los Angeles, New York, Chicago and Philadelphia.

For $35 (33 euros) per month, YouTube will arrange for a vast feed of channels, 40 to be precise, including all major broadcasting and cables networks like ESPN, FX and Fox News. YouTube also promises to bring under the purview of paid-TV, 10 more channels like AMC, IFC and BBC without the consumer having to incur any additional cost.

As a matter of fact, YouTube paid-TV will not be any different from its competitors that have been in the business for a while. The main idea here is to offer television services at a budget cost and tap a substantial number of subscribers at a time when appointment viewing is quickly being discarded as a preferred option.

However, singularly for YouTube, the core strategy is to keep its monstrous number of resident users from getting off the platform. This number is dominated by teenagers, young adults and the twenties to early-thirties gentry. This move was augmented by research at YouTube which revealed that its users prefer clips from television content on platform, over the user generated kind.

With the acquisition of AMC, YouTube will be able to feed its users with 19 out of the top 20 TV shows currently on air. Both national and regional sports networks will feature in their selection. Viacom owned channels and HBO will not be available though, whereas, a few channels will be available at an additional cost of $11.

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