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Yun Huang talks impactful film editing and creating dynamic works of art
Every film editor knows that the greatest challenge in their work comes in how best to tell the story. With endless hours of footage, possibilities are infinite; every editor in the world would come up with something different if given the exact same content to work with. Finding the most visually appealing way that does not convolute the story can be an almost impossible task, but China's Yun Huang consistently achieves just that. That is what makes her such an in-demand editor, and why she loves her craft.

"How can I attract the audience? How can I make them laugh? How can I evoke emotion? These are all questions I ask myself when starting any project," said Huang. "I always go to the cinema or some film festivals to watch the film with the audience, and to see their reactions based on the editing. I then know their thoughts and make the film closer to audience."

Huang is known around the world for what she does. With work on critically acclaimed films such as Stardust and TangAn, Huang has captivated audiences. The same goes for her work on small-screen productions, including the immensely popular web series Unveil China Outside China. With her work, she has educated the masses on Chinese culture and about causes close to her heart.

"I found that editing is such a creative job. I can show the story to audiences in my way. Also, I was so excited that people can watch what I did on television. I was so proud of that. Thus, I chose editing as my dream job," she said.

Beyond film and television productions, Huang has worked on many successful commercials, helping companies launch products and drive revenue. Just last year, she was pivotal to the success of the PowerUp charger, for which she edited a commercial. 

PowerUp is an all-in-one charger and USB hub for the new MacBook. When approached to make a commercial for the company's Kickstarter campaign, Huang was immediately intrigued by the innovative product, liking the technology and impressed with the design. 

"I tried PowerUp charger and it was amazing. I knew that by working on the commercial I could help the world see what this innovative product could do," she said.

Before publishing this commercial, the newest Apple MacBook was available for quite a while, but consumers did not have an all-in-one-charger available for the laptop. The tagline for the product is "Ditch all the other chargers and dongles and save bag space. PowerUp is the only device that does it all!" Huang aimed to convey just that in the commercial.

"I showed my editing and visual effects portfolio to the producer and the director. They thought that I finished this project very well because I'm a creative artist," she said.

Huang began her work even when the project was still shooting, arriving on set every day ready to get ideas. It was her duty while on set to ensure that all the special effects were shot correctly, saving time during post-production. That was very important for this commercial, as they only had one day to shoot. 

While editing, Huang suggested the client add more shots with people, making it more relatable to consumers rather than simply showing the product and saying its technical features. Huang wanted to show the audience that they could be happier with this new product in their life, knowing the importance of that when it comes to marketing and start-up success.

"First of all, I like this product and I was eagerly introducing it to the audience. Then, I think the client believed in my editing ability and respect for my job. I was very content with that," said Huang.

The commercial was initially uploaded on Indiegogo.com to gather funds and attention for the start-up. With the campaign and Huang's help, they raised 1500 per cent of their initial goal. When the commercial was then uploaded to YouTube, it amassed hundreds of thousands of views.

"I was so happy when I went through the comments for this product and found that people enjoyed using PowerUp. Most of customers watched the commercial that I made, trusted what we showed to them and bought it. I felt like my job helped people, and that's what it's all about for me," she concluded.

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