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ZeeQ announces the launch of Kahaani Express 2
After the overwhelming response to the first year of 'Kahaani Express', ZeeQ is back with its second innings which promises to create a large scale impact and reach out to approximately 3 lakh students (from standards 2 to 7) across the country, this year.

'Kahani Express' is a unique story telling platform giving young Indians an unmatched chance to learn and express themselves. The activity, which will start at the city level targeting 470 schools across 24 cities in the country, will culminate into a national competition to be held in Kolkata in the first week of December 2015.

This activity is strategically divided into 3 parts, beginning with a school workshop conducted by expert storytellers who will demonstrate story development techniques with the help of specially designed picture panels and other props. It will be followed by city finals where the 3 best stories from each school will be judged by a jury of literary personalities, and 1 winner per city will go on to participate in the national-level finals to be held in Kolkata.

To enhance the reach of the initiative, ZeeQ has planned an extensive marketing campaign encompassing on-air, digital and on-ground promotions for maximum reach and impact.

Ashwin Sashital, Brand Head, ZeeQ says, "ZeeQ is one of India's popular kids' entertainment channels. The channel has always been about learning various life-skills and values in the masti way, making it a fun process for the kids. 'Kahaani Express' is yet another such initiative by the channel keeping up to its promise of encouraging fun learning."

Go Cheese and Cello Pens have come on-board Kahaani Express 2015 as 'co-powered by' sponsors, and Monginis is a 'special partner'.

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