In Nicomachean Ethics, the illustrious Greek philosopher, Aristotle is said to have stated well begun is half done. Indeed, a good beginning will always make a longstanding feeling and this time around this parable seems to be more accurate when one thinks of Modi Sarkar.
What happens to our democracy when political class approach political consultancies for voter engagement. General Election 2014 is a testimony to the fact that our political culture is on the brink of a transformation. Corporate, consultancies, reputation managers, media advertisement, event managers, paid publicity campaigners, etc are likely to decide on the politics of the day.
Certainly, the use of social media in democratic politics and in particular Facebook is path-breaking event in electoral history in India. Without a doubt, Facebook has been important in incorporating apolitical generation in to democratic process.
School children upload toilet pictures on YouTube. College students have been sharing 'selfie' of intimate relations on Facebook. Couples go for role-play in Google chat, meet up on Google hangout and gets embittered. Men deceive women in bedroom and get obscene updates to social networking sites. Housewives come together with strangers in chat applications and get deceived and later commit suicide.