Does it make sense to think that 160 million Indian middle class as the 160 million and above Internet subscribers and majority among them social media users. Perhaps, a strange correlation, yet, it works for the surging middle class basis of expanding corporate India and blossoming digital India. This historic shift in population, subsequent population dividend, and census statistics will force Indian brands and corporate to figure out how to engage with these 160 million populations as they are both middle class and social media users.
Calculated and strategic use of platforms ensures extra mileage for the politicians. However, all the users are not successful. Not all politicians are able to hit where they should. Very few, top end users represent the social media empire of fifth estate constituencies. While, Twitter represent the class character of elite users, Facebook represents mainly a crowd class. Between Twitter and Facebook, thus materializes a divide between elite class and crowd class.
For almost six decades, State has resurfaced among us as a friend, steward, provider, now facilitator. Leviathan to Night watchman, Liberal to Socialist, secular to superstitious, conservative to modernists and many more, the Indian State had many facets over the years. For all these decades, nothing has felt as if changing from our exterior gaze.
A noted feminist historian from Kerala put a worrying comment on her Facebook Wall on November 06, 2013 that somehow generated staid political debate among her lively Facebook intellectual circle. A summary of the debate somehow goes like this; women with intellectual aspirations usually get sexist attacks on Facebook from people who need some urgent medical help.