Neeraj Pandey's film Baby, starring Akshay Kumar as the leading man, is making a lot of buzz on its very first day of release. While the film has opened up to a moderate 40 percent hall seats occupied, it is actually Pakistan, which is garnering more eyeballs for the film.
The marketing strategies used by filmmakers are innovative and interesting these days. They have moved away from the traditional advertisement and poster mode to making appearances in various daily soaps and reality television to a few other interactive ways to reach a wider audience. This has helped the film industry as we see the box office numbers leaping for the smallest of the smallest film, who does their marketing well. Taking everything to a new level is Ranbir Kapoor, who recently joined Twitter for the first time and would be promoting his film Bombay Velvet for six hours straight.
You know something is terribly wrong with the world and cinema has taken a backstage when Twitter starts trending #iSupportMSG and #WeLoveMSG. Since it is trending in the first and fourth place respectively, the trends are a bit questionable, but this comes after the film has been rejected by the censor board. After it was rejected by the examining committee, it was passed on to reviewing committee and it was rejected by them also on the grounds that it would create communal disharmony.
If the Hollywood press is going gaga over the Golden Globes award, then Bollywood should be equally excited about our very desi Stardust award.You might have noticed that is not the case and understandably so, because, unlike the Golden Globes, almost all the awards given out in Stardust was disappointing and so politically correct. I can't help but lament over the fact that as far as film goes, Bollywood has grown courageous with a Haider, Lunchbox or Ugly, but sadly Stardust awards remains celebrity pleasing and plain Jane to the core.