In the midst of turbulent India, where every individual is in a protesting mood asking for change in the quality of governance and rule of law, I suddenly woke up to the fact a group of fellow entrepreneurs and investors had started a self-motivated campaign aiming to clean up the country's political leadership.
Aiming to bring momentum to their ongoing 'Junglistan Campaign', Greenpeace India recently launched a Facebook application named 'Jungle Hero'. I interacted with Greenpeace India's Social Media Officer Akshey Kalra to know how they intend to involve Indians through social media.
When the entire world is struggling to cope with global warming and every Indian state has been given a mandate to work on climate-related issues, Greenpeace's 'save the jungle' call holds much relevance. But apparently our Prime Minister has turned a deaf ear to the signature campaign put up by 9,00,000 people in the country. This is exactly why you need to turn into a 'jungle hero'.