A young women's initiative on online couponing set records
Narendra Ch | 02 Dec 2014

Online shopping is touching new heights in India, and online couponing sites continue to act as key contributors in this tremendous success. Today, 95% of online shoppers search for deals before making a purchase and 74% of these buyers hunt for deals at online couponing sites.

Undoubtedly, the business graph of couponing sites is going up. This is probably a primary reason for mushrooming of online deals sites in the recent past. One such deals and coupons sites that's making news these days is Shop Pirate.

Shoppirate.in, an innovative online coupons initiative by Hyderabad-based young IT professional Kulpreet Marwaha with the objective to establish a transparent online shopping system and empower the shoppers by offering them the latest discount coupons in working condition.

Featuring deals from around 500 national and international stores, Shop Pirate aims to deliver the best to its consumers. It offers deals on a varying range of products and accessories, including apparels, gadgets, travel, books, software, and food items. Pioneer in its concept, Shop Pirate not only brings mind blowing deals to the table, but also makes lives simpler for its customers.

Specifically designed for the young and the restless, the Shop Pirate team believes that action speaks louder than words. Paying heed to the needs of young shoppers, Shop Pirate is the first online deals site in India to come up with a mobile app across all three platforms – Android, iOS and Windows – and a web browser add on. Besides, Shoppirate.in believes in 100% transparency, thus allowing users to add reviews for the coupons they have used. This information-sharing approach lets the shopper be the ultimate decision-maker.

Shoppirate.in recently received a seed fund capital of Rs. 50,00,000 from Confidance Holding Pvt. Ltd. Confidance is a New Private Investment Firm Focusing on Funding Innovative Ventures in the Technology Space with operations based in Hyderabad. The company has pledged another 1 million for marketing and development funds for expanding into other countries during the current financial year.

Shop Pirate has already touched several milestones and has over 5000 active offers on its website, along with some exclusive travel deals. Now moving to expand its wings to US and Canada very soon.