Engagement with media would be one very crucial activity as media is very necessary to highlight any issue media workshop will be organized on yearly basis to provide the detail understanding of the issue and update on latest development and trials taking
“Advocacy meeting with media”
Advocacy is the ability to argue articulately for a position orally or in writing
Concept of advocacy is signify the vary facts; advocates speak for others instead of trying to get those affected to speak for themselves. Advocacy here means when any individual speak behalf on the other person who are unable to speak for their own right but it not means that it only be conducted on behalf of others. But the main aim of advocacy is to make the individual self – sufficient and make them able to stand and fight for their own rights which they deserve as a human being. In this process of advocacy person (who is advocating on behalf of other), should always remember that he/she does not have to underestimate the individual for whom they advocating and they have to give the equal chance by which they (who need advocacy) are able to learn or get acquainted with their basic rights.
As other facts Advocacy also consist pros and cons in it. This focused on both optimistic as well as pessimistic aspect. On the one hand advocacy makes the individual dependent on other for getting their rights and to raise the voice for it. And vary facts are there which turns the advocacy in pessimistic aspect. But it does not means that advocacy does not consist its worth, what I said inspite of this it is inevitable matter of concern, when there is a emergency and urgent need of arise any issue of the particular community who are not capable enough to fight for their basic rights then on that time advocacy plays a important role. But this thing should be done by the advocacy provider that when he pitch for to deal with some concerning officers or MLA’s regarding the issues on that time he has to let accompanied some members of that community. By this process they are also able to integrate with their issues and get acquaintance about their self advocacy and feel closer to the on process theme or policy.
After the rights and recognition, arena of advocacy demands awareness and enlightenment of the people by which they withhold their rights. And in it media plays a significant role. Whether it can be electronic media or print media both are playing specific roles in their arena of generating awareness by intellectual slogans on the latest issue which is acknowledged by every section of society including high strata as well as middle class or by articles and many other ways like pamphlets, leaflet photo exhibition, etc. electronic media covers radio, film and documentaries Which are the main sources used by the media. The personal media or personal communication mechanism are essential elements of mass media. These mechanisms include several aspects of social media. Advocacy is one of the parts of it, which include traditional media forms like burrakatha, okkukatha, street plays, drama, public meetings, seminars, workshops, surveys. Under legislative advocacy asking MLA’s , MP’s to raise questions , discussions in their respective legislative floors, or asking members of local bodies to raise these issue in their respective deliberative bodies,etc).
Media is generally the agency for interpersonal communication. Media provides a wheel for communication. Communication in the world of men and animals is an ever continuing process on all the time. It is the vehicle of social and religious reforms and of political independence. It incidentally purveys news and views. It has a major role as forum for ventilating the views and grievances of the people, as a monitor of the performance of those in authority and as a participant in the process of nation building. We can say for it that it is the voice of unrepresented sections of the society, their problems grievances hopes and aspirations have to be heard and their participation in the governance has to ensured. This is the social purpose of the media. Traditionally this is termed as the social responsibility theory of the media.
Engagement with media would be one very crucial activity as media is very necessary to highlight any issue media workshop will be organized on yearly basis to provide the detail understanding of the issue and update on latest development and trials taking place in India and the world over.
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