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Are advertisements misleading the consumers?
shivani bhattacharya | 18 Mar 2011

WHENEVER A new scheme or a new policy is advertised, the terms and conditions related to it get very little publicity campaign. For instance, in an advertisement on mutual funds or investment scheme, particularly on the radio, is spoken so quickly that it hardly makes any sense to the listeners.

Its not just the television that promotes such publicity gimmicks. During a sale, big brands flash a “flat 50% off” but the word “upto” occupies very little space, often leading to confusion among a majority of buyers. Also, many a times, various brands of advertise a 101% genuine sale, but the quality of stuff that is available is mostly rejected stuff.

We face such situations in our daily lives, but accepting things as they are, one tends to fall back, forgetting their basic right to question.

Just like it is mandatory for manufacturers to specify batch number, MRP, date of expiry and other necessary details on its products, in a similar manner, it must be made compulsory for advertisers to give out terms and conditions related to the commodity being advertised.

Also at this stage, it is necessary to evoke our consumer rights, which are guaranteed to us in the constitution. One can lodge a complaint with the consumer grievance office, which may lead to a strict action being taken against the concerned authorities.