Mumbai, September 06th, 2011 - Brands Academy, one of India's leading brand management and consulting companies, organized Brands Academy Service Excellence Awards Ceremony to felicitate leading service organizations and professionals who have displayed
Maharashtra and Goa Service Excellence Awards Ceremony -Best Service Providers and professionals felicitated by Chetan Bhagat for Service ExcellenceMumbai, September 06th, 2011 ? Brands Academy, one of India?s leading brand management and consulting companies, organized Brands Academy Service Excellence Awards Ceremony to felicitate leading service organizations and professionals who have displayed exemplary excellence as service providers in their respective fields. The awards were based on comprehensive market research study and opinion surveys conducted by BIG Brands Research, one of the top market research agencies in India. India?s most revered author, Mr. Chetan Bhagat was the chief guest at the gala ceremony and gave away the award certificates to the winners, which included prominent doctors, hospitals, service companies and professionals including brands like NIIT (IT Education Brand), Dr. Jamuna Pai's Blush Clinic (Skin Care Clinics), Toshi Automatic Systems (Industrial Automation), Rina Pritish Nandy?s MOKSH (Most Happening Wellness Brand), Aptech Aviation & Hospitality (Aviation Academy), Richfeel Health & Beauty (Trichology Centre), Dr. Sagar Shah?s 32 Reasons Multispeciality Dental Centre (Best Dental Clinic), Seven Serviced Apartments Pvt. Ltd. (Best Serviced Apartments), B.P. Marine Academy (Best Infrastructure amongst Marine Institutions), ITShastra (Software Services), Sohum Spa (Day Spa), Inter National Institute of Fashion Design (Best Fashion Design Institute), Platinum Hospital (Best Multi Super Specialty Hospital), Saifee Hospital (Best Hospital for General Surgery), Mehta International Eye Institute (Eye Hospital), The Personality School (Personality Development), Star's Cosmetics (Makeup Products), Y Options Media (Online Advertising), FIRDY'S Salon (Beauty Salon), vHv D'sgn's (Interior Design), Webz Solutions (Web Design Services), Divine Beauty (Software Solutions for Wellness Industry). The award ceremony was punctuated by scintillating dance performances from Expressions Modern Dance Company, Mumbai?s best dance company.On the occasion, Mr. Chetan Bhagat, said, ?This initiative by Brands Academy and BIG Brands Research to promote service excellence and recognise the best service providers in different categories is a unique effort worth commending. The commitment displayed by a business or professional towards customer satisfaction is indeed something that must be encouraged. I hope that all winners will keep up the good work and achieve greater heights in the times to come and emerge as true BIG BRANDS!?BIG Brands Research Service Excellence Awards are given away to business organizations and professionals in various states annually based on their service quality, leadership position in the industry, dedication to customer satisfaction, positive entrepreneurial initiatives, exemplary business practices, feedback from the end customers and the industry and business growth. Big Brands Research collects the inputs from end consumers in different segments regarding their satisfaction level from products and services being offered by the different brands and professionals in different geographical locations in Maharashtra & Goa. The company conducted this research study over a period of 6 months and with more than 50 field executives collecting the data from across the different cities in Maharashtra & Goa. The primary objectives of this comprehensive market research study were to identify and recognize service excellence, associated innovations and best practices that lead to exemplary performance and to highlight the importance of pursuing customer satisfaction in today's competitive and ever-evolving business environment.According to Mr. Sanjay Kumar, Vice President - Marketing, Big Brands Research Pvt. Ltd., ?The winners have exemplified Service Excellence amongst their peers in respective industries and regions. Almost all the winners scored extremely well in our study due to their dedication to customer satisfaction and best business practices. We hope that other players in the industry and region will try to emulate their success story and give them tough competition next year.?Research MethodologyIdentification of the key brands and professionals in a particular category and geographical zone and inviting them for participation in the market research. Over 1400 business entities and professionals spread across the different cities of Maharashtra & Goa were invited to participate in the market research study in different categories and zones depending upon their location and focus of their business. Over 400 of the participants made to the next stage after the initial screenings of the nominations received in this stage.Collection of data from the participating brands and professionals about their services, infrastructure, Annual Growth of business, etc.Gauging the popularity and perception of the participants amongst the end consumers through opinion surveys. Over 8500 completely filled up forms were received with feedback on different participants. This stage was focused on gathering insights into the brand equity, customer feedback, media visibility and feedback from the industry.Physical survey of the premises of all the participants for collection and verification of data gathered wherever requiredGrading the participants on different criteria based on data/feedback/opinion scores?Big Brands Research Service Excellence Awards are the most authentic assessment of the ability of the participants to consistently deliver customer satisfaction and delight, which are crucial for success of their business operations,? elucidated Mr. Kumar. About Brands Academy Pvt. Ltd.Brands Academy is one of the top brand management consultancies in India that offers a plethora of branding services including design and development of brand strategy and brand architecture, brand name development, market research and implementation of brand positioning and brand repositioning campaigns to corporate, start-ups and NGOs. Brands Academy's extensive experience in corporate branding extends into several industries spanning both consumer and business to business (B2B) domains. Brands Academy has a client list of over 40 companies and a portfolio of over 100 brands. As one of the leading branding companies in India, Brands Academy team has the requisite hands-on experience in development and management of brands that are successful and leaders in their own segments.
About BIG Brands Research Pvt. Ltd.BIG Brands Research Pvt. Ltd. is one of the leading market research companies in India providing cutting edge marketing research and brand promotion services to business organizations of all sizes. Its mission is to provide its customers with valid, reliable, and actionable information so that they can make informed business decisions. The company has clients both from public as well as private sector. Apart from in-house research projects on various industry segments, Brands Academy specializes in undertaking customized research projects specially commissioned to unveil crucial business insights as per the specific requirements of its clients.