Chennai Super Kings' gears up for an action packed IPL season 5
kirtiIyer | 04 Apr 2012

Chennai April 3rd 2012: Chennai Super Kings, is all geared up for the new season of action packed IPL and is set to make this one better and bigger.

THE ONLY team to have won the IPL for two consecutive years is all set for the upcoming season with Captain Dhoni and his young and new brigade along with Coach Stephen Fleming.

The team today announced the launch of its vibrant and exciting range of merchandise which has been designed to incorporate the team spirit and vigor for the upcoming season. The new range includes T-shirts, caps & accessories, key chains and a variety of home, office products ranging from Rs. 200- Rs. 2500. The team has also launched exclusive silk ties starting Rs. 2500/-.

Speaking on the occasion, Mr. T. S. Raghupathy, Executive President, India Cements Ltd. said, “Today, we have launched an exciting new range of merchandise for our fans and supporters. The collection will be available both nationally and internationally. We have around 380 outlets in Tamilnadu for the distribution of the same. Reebok as always would help us to reach out to fans along with other multiple stores. We have tied up with Café Coffee Day, Univercell for the distribution of our merchandise.

To enhance our reach across the globe we have tied up with Ingene Entertainment, a Los Angeles based company for promoting the Chennai Super Kings brand, design and distribution of official merchandise worldwide outside India. Today, in partnership with Ingene, we’re formally launching our official International store www.ShopSuperKings.comwhich will be exclusively targeted at our global fan-base in USA, Canada, UK, Europe, South Africa, Asia Pacific and other countries.  Mr. Raghupathy further added.

“We owe a lot to our loyal fans and this season too has witnessed immense support and response from them. Over a million fans have joined us on face book. Besides this, they have made our toughest job easy, by naming our mascot – ‘Super Singam’. We have also launched a new video- ‘Chennai Super Kings Ku raise your hands’ which portrays the unwavering and undying support of the team. While we have retained all our old sponsors, we are pleased to welcome new sponsors like Usha, Life OK and Washington Apples.

India Cements has always encouraged and motivated the team to strive for excellence. We emphasise on team work followed by excellence in performance. We are confident that under the stewardship of the Captain Dhoni and Coach Stephan Fleming, the team will perform to the best of their ability once again”, added Mr. Raghupathy.

Present on the occasion, Captain M.S. Dhoni & Coach Stephen Fleming highlighted about the team alignments, new joiners and other players.

Over 65,000 Chennai Super Kings fans tuned into the Facebook page to watch captain MS Dhoni respond to their questions during the live webcast of a press conference. This comes after the fan page was recognized as one of the top growing pages on Facebook in India recently.

The tournament will kick off on April 4th 2012 at the M.A Chidambaram Stadium in Chennai with a game between hosts Chennai Super Kings and Mumbai Indians. The inaugural ceremony is being hosted on April 3rd, 2012 at YMCA Grounds with a fair sprinkling of Bollywood pitching in.

About Chennai Super Kings

Chennai Super Kings is part of the nine competing teams promoted by Indian premier League. Founded in 2008, 'Chennai Super Kings' is captained by Mahendra Singh Dhoni from the very first season and coached by Stephen Fleming. The team is based out of Chennai and is owned by India Cements Limited, which is one of the leading producers of cement in South India.India Cements contribution towards cricket is immense especially in the last 5 years even though it has been a pioneer by promoting sports as diverse as Cricket, squash, chess, Golf for over two decades.