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Cricket and other sports
Suman Gupta | 25 Feb 2011

India is a cricket crazy country and other sports have always complained about low media coverage. India in sports has had a great 2010, The Commonwealth Games on the field were great with Indian athletes doing a commendable job.

India is a cricket crazy country and other sports have always complained about low media coverage. India in sports has had a great 2010, The Commonwealth Games on the field were great with Indian athletes doing a commendable job, just after that they backed it up with their best Asian Games performance ever. People in India gave great support to the games and everyone felt India now will become a truly sporting country with multiple sports being followed.
 
The corporate also came in with large companies like Reliance and IMG who are the global leaders in sports signing deals with the Indian basketball and soccer federations. Suddenly the cricket world cup has come to India and everyone in again completely focused on the same. The media have been all about the world cup for weeks and the sports channels that are about to broadcast have shown reruns of the same shows for weeks.
This is a time when the media needs to also keep people aware of other sports. The National games have started last week, we need to have updates and highlight the stars that do well there too. The Cricket world cup has not affected the ratings for Indian soccer so why impact our local sports. We need to acknowledge the effort and promote sports at this time.
Cricket has become a one team sport as once India get eliminated there will be no takers for the world cup and hence the tournament should be given limited importance. In the Fifa world cup for instance most matches were sold out and even without South Africa doing well people filled the stadiums, so far only India games have sold tickets and hence to say this is a global event is not true. The commonwealth was a bigger tournament and had higher number of countries and hence athletes participating in them should be given priority.