The India Today Group's Safaigiri Singathon & Awards launched an awareness campaign in a peppy anthem composed and sung by Daler Mehndi
The Punjabi pop sensation has added his inimitable style to the anthem. The lyrics of the Safaigiri anthem not only drive a strong message promoting a cleaner India but also pep up the whole movement with high energy bhangra beats. In the song, Daler adds a touch of patriotism and calls for the use toilets and dustbins.
The music superstar, whose voice and music had millions dancing in the past, will now get them together for a movement towards a Clean India. Daler Mehndi will also be performing on stage during the India Today Safai Singathon scheduled for 2nd October. Along with Daler, the Safai Singathon will have music performances by a lineup of other top musicians. This exclusive event will be covered through 8 hours LIVE across Aaj Tak, India Today Television, Tez and Dilli Aaj Tak.
Mr. Ashish Bagga, Group CEO, India Today Group commented on the initiative saying, "It is an encouragement to have stars like Daler Mehndi adding their talent behind the India Today Safaigiri movement. I am sure his popularity amongst the music lovers will take the 'Safai ki Dhun' across the nation".
Daler Mehndi added on the association saying, "I am very happy and excited to be a part of the India Today Safaigiri movement with the 'Safai Ki Dhun' anthem. I believe it is every Indian's duty and responsibility to contribute towards keeping our nation clean. I hope the music anthem will touch hearts and becomes a powerful medium to spread the message across the nation".