The World Health Organization (WHO) has designated the theme "Raise Taxes on Tobacco" and also released the poster with the same title for its worldwide campaign. "Raising taxes on tobacco is both the most effective and cost-effective way of reducing tobacco use around the world," says WHO brochure.
Accordingly, WHO has urged various governments to increase taxes on tobacco to levels that reduce tobacco consumption. According to WHO, higher taxes are especially effective in reducing tobacco use and preventing young people from starting to smoke.
On the occasion of WNTD, Who and its partner organizations highlight the health risks associated with tobacco use and advocating for effective policies to reduce tobacco consumption. "Tobacco kills nearly six million people each year, of which more than 600 000 are non-smokers dying from breathing second-hand smoke," remarked WHO.
"Raising taxes on tobacco is the most effective way to reduce use and save lives," said the in news release on the occasion of WNTD-2014 quoting WHO Director-General D