Dr. Prodipta Sen was recently conferred with an Honorary Doctorate in Management from the esteemed Chitkara University of Punjab and Himachal Pradesh for his achievements and his contribution to Marketing and Brand Building.
THE DOCTOR has been instrumental in rewriting the rules and increasing contribution value through Innovative Brand Building initiatives as Executive Director of Alpha G:Corp. His contribution, especially to Economic Growth in organized retail in India has not only built awareness but has also contributed sizably to its growth. The conferment was held at the Taj Mahal Hotel in New Delhi recently.
Dr. Prodipta Sen is the Executive Director, Marketing, Corporate Affairs & Retail of Alpha G:Corp Development Private Limited. He is also responsible for strategizing Alpha G:Corp’s brand image and establishing the desired public perception of its projects.
Dr. Sen has a proven track record of over 30 years of varied experience in evolving business strategies oriented towards facilitating unprecedented growth. He is noted among India’s Greatest Brand Builders and is on the Advisory Board of CMO Council India. Dr. Sen is also a Professional Member of the Royal Institution of Chartered Surveyors of UK (RICS).
His ever seeking ways to learn and incorporate industry-best practices has further enhanced Alpha G:Corp’s presence. Mr. Sen introduced several innovations in organised retail aimed at win-win situations for the developer, retailer and customers alike in the company’s retail projects namely, ‘AlphaOne’.
While receiving the honour, Dr. Sen graciously thanked the Chitkara University, his family, colleagues and mentors and shared his objectives with the 100-strong audience comprising of academicians, corporates, bureaucrats and opinion leaders. “As some of you would be aware, my goals in life have always included the creation and sustenance of enduring and win-win relationships with my partners, associates and friends. If I have been successful in this regard it is due to the warmth and cooperation and reciprocation of my partners, associates, colleagues as well as team members at Alpha G:Corp. I would like to thank them all from the bottom of my heart for their most valuable support at all times, while reinforcing my determination to share my learnings and experiences in marketing, management and life with upcoming generations.’
Dr. Sen has special consideration and interest in communities surrounding Alpha G:Corp’s developments and his innovations include the welfare of these communities in the company’s approach to integrated growth. A case in point is AlphaOne’s ground-breaking CSR activity entailing the sustainable monthly cleanliness drive of Amritsar via the initiative, ‘Let’s Make Amritsar Sparkling’,which has seen tremendous success in terms of public participation and increased awareness since its launch early this summer.