DVR ranked as the second most essential household technology item
Rupali Ghadge | 26 Oct 2009


Owning a Digital Video Recorder (DVR) makes for a happier home life according to a new survey of DVR owners in India commissioned by NDS, the leading provider of technology solutions for digital pay-TV, and undertaken by Media Partners Asia (MPA). Owners of DVRs such as Tata Sky+ and the Hathway Digital Set Top Box PLUS Personal Digital Video Recorder questioned for the surveyoverwhelmingly said that a DVR makes TV viewing more enjoyable (88%), and enables them to find and watch more interesting programmes (64%).

 What’s so great about a DVR?
 A DVR revolutionizes TV viewing because it lets you watch what you want, when you want. NDS technology, which lies at the heart of DVR services of pay-TV operators across the globe, allows subscribers to pause live TV, record, play back, rewind and fast-forward their TV programmes to view when they choose. A DVR means that subscribers can:
·         pause their favourite live programme if they need to go and make a cup of tea, and then resume watching from where they left off
·         rewind a section of the programme if they missed what was being said because, for example, the phone rang during an important scene
·         fast-forward through sections of the programme that they have already watched
·         set up the DVR to record every programme in a series in one easy step, using the ‘series link’ button from the menu screen
 DVRs take the stress out of watching TV with partners and other family members
Owning a DVR also enhances relationships with partners and other family members, according to the survey: more than half of respondents in a relationship (54%) said that using a DVR has stopped them from arguing with their partner over what to watch on TV! Furthermore, 50% of DVR owners with families remarked that having a DVR in the house has given them the freedom to eat meals as a family again, because no one has to worry about missing their favourite TV programmes.
 A ‘must-have’ gadget
It’s therefore no surprise that the DVR (77%) is second only to the mobile phone (94%) as the technology household item most respondents couldn’t live without. The home PC came in third with 60%. 
 Easy to use
A number of respondents remarked specifically on how a DVR is easy to use and has improved their lives. A 34 year-old man from New Delhi said that he liked owning a DVR because he found it “convenient to watch programmes around social engagements”. A 62 year-old man liked the fact that it was “very easy to use”.
 Other report highlights:
 The statistics and trends detailed in the survey of Indian DVR ownersdemonstrate how important a role DVRs are increasingly playing in the lives of Indian consumers. NDS is the company behind the technology that drives over 21 million DVRs in use worldwide today.
 Other key findings from the Indian survey include:
  • DVR owners watch on average a total of 4.2 hours of television a day, made up of 2.9 hours of broadcast TV and 1.3 hours of recorded TV
  • 86% of respondents said they would recommend owning a DVR because it means that they do not have to rush home to watch a particular programme
  • 84% of respondents said that they were more likely to find something good to watch on TV now that they owned a DVR
  • 84% of respondents said that operating a DVR was a revelation – it is so easy to use
  • 22% of respondents already have a second DVR and a further 31% would consider getting a second one in the future.