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Earth Day Network and Google Partnership Spreads Earth Day Directly to Google Search
Ranjan K Baruah | 21 Apr 2017

Earth Day Network's mission is to diversify, educate and activate the environmental movement worldwide. Growing out of the first Earth Day, Earth Day Network is the world's largest recruiter to the environmental movement, working with more than 50,000 partners in nearly 200 countries to build environmental democracy. More than 1 billion people now participate in Earth Day activities each year, making it the largest civic observance in the world.

In advance of Earth Day 2017, Earth Day Network and Google have announced a partnership that will spread knowledge and content about environmental issues and Earth Day events onto mobile devices, desktop computers and into people's homes.

Earth Day Network will be posting directly on Google Search for the days surrounding Earth Day, April 20 through 23. Content will change eight times a day and will not only include videos, important information, and Earth Day messages, it will also extend the live experience with a broadcast from the Earth Day March for Science on the George Washington Monument Grounds in Washington DC on April 22. Just Google "Earth Day" and watch as the customized user experience comes alive.

"Google continues to astonish us with their innovation," said Kathleen Rogers, president of Earth Day Network, "and we hope that together we can bring Earth Day and environmentalism into more people's lives and encourage deeper exploration of today's world." This was mentioed in a press release .