Ethics of marketing
suvidha lokhande | 24 Feb 2011
'Marketing is developing ideas which satisfy needs, use of education and persuasion to ensure people are convinced about that product i.e. is discovering and fulfilling people's values and satisfaction'.
“Marketing is developing ideas which satisfy needs, use of education and persuasion to ensure people are convinced about that product i.e. is discovering and fulfilling people’s values and satisfaction”.
This can be a pure definition of marketing. Almost in every lecture of marketing we learn different aspects of marketing. 4 P’s that is Price, Packaging, Place, Promotion, Integrated marketing, Sales promotion, Advertising Media, Management, Public Relations all these terms never inveterate in our mind.
Inanimate objects like us sit on inanimate benches and increase the density of the classroom. We never apply the Logistic that we learn in the class, in our day-today life because we are just concern about marks. This rank system is becoming the barrier of our expanding practical knowledge. Can aquatic animals survive without water? Surely not! Like this only we cannot survive in this world without any practical knowledge. Business schools can produce rankers by sitting in the classrooms but they cannot always provide the managers who actually help you out in the business problems.
Any business success is based on a sound marketing strategy. It’s a well known fact that marketing provides breath to any business enterprise. All product and Brand success depend upon the Effective marketing communication. Marketing Communication is a skill which does not require any theoretical knowledge. There are many people in the world who started with cipher and became a Billionaire e.g. Steve Jobs, Bill Gates, Ambani etc.
Perseverance of success is there in their Blood. Hard work, persistency, confidence these are the skills which made them stand out in the competition of ordinary people.
And what about those who don’t know even the ‘M’ of marketing studies but still can tackle any difficulties while trading. Have you ever seen the small children selling a product in the train? How they understand the needs of people? Do they know who their Target Audience is? How they understand people’s psychology? Now the management of “Dabewala’s” becomes a part of management studies.
Basically, doing Professional courses like BMS and MBA is not the only way of becoming good managers. It also requires innate marketing skills.