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Face of Census 2011
Neetu Banga | 28 Jan 2011

Interestingly, there is no name for this mascot, because Census department did not want any particular religion for it. Department opted for pan India face of the Census exercise.

IN INDIA, it is woman who always stills the show; it may be reservation policy for her, dowry, harassment, domestic violence case, woman bill, or her wedding day etc. This fact may irritate some male dominated society, this time again government gives preference to woman by introducing her as 'face of census 2011'.  She is going to representing the thousands of foot soldiers undertaking one of the world's biggest demographic exercises.
 
 'Face of census 2011' mascot to be unveiled by Union Minister P Chidambaram on February 2. Indian Government has selected this for giving rich tribute to the growing number of women enumerators. It can boost their status as the representative. Her identity is that the black bag slung across her shoulder, the badge on her blue kameez, and the files in her hand.
 
 'Generally, when our enumerators visit households, they face a rough time. People do not cooperate, especially with female enumerators' said a Census official.
 
 The Census department wanted that an enumerators who are carrying actual task should get respect from all sectors. This is reason to introducing the mascot.
 'The focus of Census 2011 was on disability and gender. A woman enumerator as mascot will induce other women to come forward and be a part of the exercise that is scheduled to be held from February 9 2011 to March 5, 2011', she Delhi Census Commissioner Varsha Joshi.
 
Interestingly, there is no name for this mascot, because Census department did not want any particular religion for it. Department opted for pan India face of the Census exercise.

Designed by DDB Mudra, the animated character was originally conceived for the training manuals meant for enumerator training. The mascot, with the slogan “Our Census, Our Future”, will be an integral part of the department’s outreach campaign that includes newspaper and television advertisements and hoardings.