Concerned quarters can do well to give more choice to consumers by either directly or indirectly inducing the different retail outlets including numerous kirana stores spread across the country, to the extent possible, for also selling fruits and vegetables.
Such a move will not only help the small and marginalized farmers in selling their produce in one go but will also widen their consumer base.
Another big benefit would be wastage of vegetables and fruits will be controlled because their scope gets widened. Consumers will benefit immensely if he gets his stuff for daily needs all under one roof.
Business advantage of different shops which are not presently catering to this segment may get a nice boost.