Highlight issues pertaining to public interest more effectively: Malhotra
B K Upmanyu | 17 Nov 2013

Terming media as responsible and accountable towards the society, Shimla's Deputy Commissioner, Shimla who was also the Chief Guest on the occasion of National Press Day said that media being the fourth pillar of the democracy was more duty bound towards the society and had much responsibility because of rising expectations of the people from them.


Organised by the Department of Information and Public Relations, the National Press Day function was held at Bachat Bhawan here today.

Shri Malhotra stressed for highlighting the issues pertaining to public interest more effectively. He said that every issue of public interest carried by the media has its own importance for any government to do justice to the people  as it was the best medium of feedback.

Speaking on the subject ‘Role of Media in Serving Public interest’, he said that media should be more committed towards its duties, aims and objectives in the present circumstances despite commercial competition. The media should give adequate space and time to the issues of public interest for welfare of the society.

Shri Rakesh Sharma, Director, Information and Public Relations said that the power of Press should be utilized for welfare of democracy. He said that Press was not only serving the public interest but also protecting our rich cultural values. He said that it was need of the hour to introspect for achieving the  objectives for which Press Council of India was established. He said that media should use its wisdom while taking up various issues and to motivate itself for analysing its aims and objectives.

Smt. Rachna Gupta, Editor, Dainik Jagran, Himachal Edition said that media was playing a constructive role even though there was cut throat competition in the era of liberalization and globalization. She said that media persons were also facing many challenges while selecting the contents and planning the stories in the competitive world.  She said that it was the finally the reader who had to decide that what were the issues which were of the public interest.


She said that many Constitutional bodies, High Court and Women Commission had taken cognizance of many stories which were published in various newspapers highlighting the public problems. She said that 80 percent of the cases which were under consideration of State Women Commission had been considered suo moto after they were published in the newspapers. She said that though social and digital media were posing a challenge to the print media after the digital technology had come into being, yet print media has its own value and credibility.

Shri Sandeep Upadhayay, Resident Editor, Dainik Bhaskar, Himachal  Edition said that  public interest was of great importance though  commercial angle from media point of view can not be ignored. He said that every issue raised by media was of public interest in one or another way. He said that media should make every effort to provide factual information to the people.

He said that every newspaper organization was working with great responsibility towards the country and society due to responsibility entrusted to them.  He said that most of widely circulated newspapers were giving special place for news items of public interest besides their problems.  He said that media had emerged as one of the best institution where journalists were getting ample opportunities to excel themselves in the field of journalism provided they were capable to take pressure.

Prof. Veer Bala Agarwal, Department of Journalism, H.P. University highlighted the importance of Citizen Journalism and said that accountability and transparency in media should be maintained at every cost.

An interaction meet was also organized on the occasion in which senior journalists expressed their views on the subject.  

Shri R.S. Negi, Joint Director, Information and Public  Relations proposed vote of thanks.

Present on the occasion were senior journalists, press correspondents  and officers of Information and Public Relations.