ia blog alternative form of media
Sanchita parth sinha | 05 Apr 2010

It deal with the history of alternative form of mediaa


Is Blog an alternative form of media
As part of my study of the end of cyberspace and the future of information and information technologies, I've spent some time looking at the history of the idea that printed media are a problem to be solved: that, as Eldred Smith put it, "information is restricted by the very vehicle that was designed to promote its availability-- the book or other print product."
It turns out that while predictions of the "death of the book" became a stock in trade for Internet enthusiasts in the 1990s, and were the subject of plenty of attention in popular culture (at least, that part that reads New York Review of Books, Atlantic Monthly, and the like), arguments about whether the book could survive as a useful medium for professional knowledge-workers has a long history.
There are a couple good articles that talk about debates within the library world about the future of the book, but through the miracle of Google Scholar (and the vanity of searching for yourself), I just came across something that looks broader and quite promising as a history of anxieties about the future of print: Andy Duffy's 2000 M.A. thesis (PDF), "The replacement of printed text: Alternative media forms from the 1940s to the 1980s."
Here's the abstract:
The purpose of this thesis is to examine alternative forms of media developed in the USA between the 1940’s and 1980’s, which were proposed in order to come to terms with the faults associated with printed text and the paper medium. The examination is concentrated on relevant literature on the media and not the actual media themselves. The questions asked were:

1. Why were alternative forms of media presented for replacing printed text and what were the aims of those wanting to replace it?
2. What were these alternative forms of media and how did they compare with printed text with regard to storing and disseminating text? The study concentrates on two aspects of the different media: their ability to store and disseminate text.

Due to the increasing amount of scientific research results in the form of printed text the research community experienced growing problems with text dissemination and recall. These problems caused delays in research procedures hampering scientific development. Due to the increasing importance of scientific research, not least its role in international conflicts, a solution to these problems was regarded as being of the utmost importance....
A few pages in, Duffy expands on the problems with books:
I have chosen to emphasise one important aspect of this change for this thesis. This is the examination of the social and historical context in which different media were developed to help solve what I refer to as the information problem....

In the 1930’s and 1940’s mechanically printed text had been regarded by many as being responsible for giving rise to the information problem. Printed text, in diverse forms, was no longer regarded as being the best medium to disseminate and preserve information. Despite its previous importance for spreading scientific research results, printed text was now viewed as limiting and constraining scientific research and development.
The thesis covers micro-card, Vannevar Bush's Memex, J. C. Licklider's Online Information Network, and Ted Nelson, Xanadu. (It doesn't talk about microfiche, microfilm, or the other micro-technologies that actually did make it into the library, and were occasionally touted as replacements for the book.)