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LeadMaster Celebrates 14th Year in Business
LeadMaster | 07 Jan 2012

LeadMaster, a leading provider of cloud computing solutions for cloud computing CRM, Sales Lead Management, Lead Tracking, Marketing Automation and Sales Force Automation celebrates its 14th year in business.

LEADMASTER, A leading provider of cloud computing solutions for cloud computing CRM, Sales Lead Management, Lead Tracking, Marketing Automation and Sales Force Automation celebrates its 14th year in business.

Founded in 1998, LeadMaster is a pioneer in cloud software for sales and marketing teams.  Long before the terms cloud computing and software-as-a-service became common, LeadMaster had users spanning the globe.  LeadMaster supports users from a wide variety of industries and any size company, from Fortune 50 to small business.  LeadMaster continues to expand worldwide thanks to multiple language support and continuous updates to the LeadMaster platform.

LeadMaster’s commitment to continually enhancing the product brought a number of improvements in 2011.  Some of the highlights include

    * Search Cases Criteria
    * Workflow Automation and Custom Forms
    * API Enhancements
    * Simplified ‘Add a User’
    * Request Update to Records Using Workflow Automation
    * Request Update to Records from Accounts / Search Results
    * Access to Contacts, Opportunities & Custom Forms from Search Results
    * Creating a Pool of Unassigned Leads and Making it Available to Reps
    * Email Marketing Automation
    * Multiple Custom Forms Open for a Single Record
    * New Search Options – Calling Permission & Email Message Sent Date
    * Voice-Leads Free Trial
    * New Search Options – Fields “Have a Value” and “Has No Value”
    * Task Manager Updated to Support Email Templates
    * Email Marketing Enhancements for Workflow Automation
    * HTTP Post to Send Data to LeadMaster, Including Custom Forms
    * New Automation – Assign Leads to the Group or Partner
    * Google Calendar Synchronization
    * Report Subscriptions
    * Lead-Xpress
    * New Interface for Lead Nurturing
    * Task Manager
    * Workflow & Task Management Based Upon Lead Assignment
    * E-Marketing
    * Workflow Automation Text Messaging
    * Lead-Xtreme
    * HTTP POST / GET
    * Outlook Synchronization
    * Tab Settings Maintained
    * Claiming Leads
    * Multiple Round Robin Queues
    * Consolidated Menus
    * LeadMaster Search Engine - Contains, Begins With...
    * Workflow Process When Assigning Records
    * Search Range for Probability & Lead Value
    * Improved Handling of Bad Email Addresses
    * Import Record Notification
    * Preview & Test E-Marketing Messages
    * Ability to Use an Alternate Email Server
    * Email Bounce Management
    * Weblinks Reorder
    * Preferred Contact Method
    * Dynamic Filters for ‘Click Actions’ / Call Stats
    * Global Update Multiple Records
    * Global Email Templates
    * Additional Required Field Available – Marketing Mix
    * Multiple Email Signatures
    * Preview Records Before Import
    * Saved Searches for Contacts
    * Restricted Access to Custom Form Data
    * Search Filter Defines Access To Records

For 2012 LeadMaster is looking forward to expanding their business by recruiting more value-added resellers into their global partner program. These value-added resellers include marketing consultants, SFA consultants, marketing agencies and call centers.