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'Leather Spells Death for Animals':says PETA India
Rashmi Prakash | 09 Mar 2012

PETA India operates under the simple principle that animals are not ours to eat, wear, experiment on or use for entertainment, while educating policymakers and the public about animal abuse and promoting an understanding of the right of all animals to be treated with respect. In India, leather referred to as a 'co-product' of the meat industry by the Indian Council of Agricultural Research,is actually valued more as an export than meat is.

PETA(People for the Ethical Treatment of Animals) an American animal rights organization based in Mumbai,On Tuesday, 17th may a campaign against the leather industry was held outside the main entrance of City Centre Mall, Banjara hills, Hyderabad. Three sinister looking Grim Reapers holding a severed 'cow' head and other parts of animal 'carcasses' were seen holding signs bearing a message:'Leather Spells Death for Animals' encouraging shoppers to select synthetic and natural-fibre materials instead of animal skins.

PETA India operates under the simple principle that animals are not ours to eat, wear, experiment on or use for entertainment, while educating policymakers and the public about animal abuse and promoting an understanding of the right of all animals to be treated with respect. In India, leather referred to as a 'co-product' of the meat industry by the Indian Council of Agricultural Research,is actually valued more as an export than meat is.

“Buying leather directly supports the cruelty of the transport of the animals and the misery of the abattoir because all the animals who end up as belts and shoes suffer confinement, Crowding and cruel treatment during transportation and slaughter and many also suffer unanaesthetised castration, tail docking and de-horning. Animals have to go through very painful methods like hot chilli peppers and tobacco rubbed into their eyes and their bones are twisted and broken joint by joint, their throats are slit,some have their legs hacked off or are skinned while still alive. In leather Tanneries, to stop decomposition numerous chemicals are used on leather. Runoff from these tanneries are linked to rivers and streams which are a threat to human life causing cancer, respiratory infections and other ailments ”.“Even the Grim Reaper would be sickened by the abusive way in which cows and other animals are tormented and slaughtered for their skins, so we encourage everyone to choose products made from mock leather, cotton, jute, satin or other non-animal materials and make their wardrobes leather and cruelty- free” says Himani Shetty from PETA.

Here by, PETA encourages all, through this campaign to buy synthetic leather and other animal-friendly materials which are easily available at all major stores in India at much cheaper prices.