On November 19th, 2014 at 9 PM, the much anticipated Epic Channel is scheduled to be launched on television screens across India. This channel is the first of kind, and is categorized as a segmented entertainment channel that will offer rich content based on Indian mythology, folklore and history.
Founders and Promoters
Spearheaded by Managing Director of The Epic Television Networks, Mahesh Samat, this is the first genre specific Hindi entertainment channel that will showcase its content in a unique and contemporary format. Samat was the former managing director of Walt Disney India and currently has 49% stake in the new channel. In addition to this, the promoters of the company include Chairman and Managing Director of Reliance Industries Limited, Mukesh Ambani; Chairman and Managing Director of Mahindra Group, Anand Mahindra and Rohit Khattar, Founder Chairman of Cinestaan Entertainment Private Limited. It is known that Anand Mahindra has 25% holding in this network.
Celebrating India's Rich Heritage
The Epic Channel aims at celebrating the rich culture and ancient history of India. With the help of awe inspiring tales that will be retold in a manner that is entertaining and complete with a compelling narrative, the channel will target a large audience set and allow them to select content of their liking within this specific genre.
Anand Mahindra said, "The landscape of Hindi entertainment is undergoing a dramatic transformation. In order to appeal to a far more evolved audience, and to sustain their engagement, there is definitely a need for a revolution in the broadcast space. We have all been entertained with the history and mythology of India through books and grandparents' stories. These stories will now come to life and can be enjoyed on television in a contemporary manner."
To this, Samat added, "As the day of a new beginning approaches after much anticipation, we launch The Epic Channel with great pride and pleasure. We aim to bring a whole new experience for the television viewers with an innovative segmented Hindi entertainment channel. With a contemporary take on the rich history of India, our objective is to give the audiences an opportunity to consume genre-specific content to suit their liking."
Exclusive Compelling Content across Genres
The channel will go on air with four of its driver shows, 'Dharmakshetra', 'Siyaasat', 'Daanav Hunters' and 'Dariba Diaries'. The channel will also be airing a fascinating mix of non-fiction programs such as 'Adrishya', a show that revolves around Indian spies and 'Ekaant', which will cover stories of abandoned places within the country. In shows such as 'Kahi Suni', various myths and legends of our country will be explored, while 'Raja Rasoi Aur Anya Kahaniyaan' will take audiences through an exquisite culinary journey of the Indian royalty.
With a target audience of 25 to 44 year olds of both genders, the innovative programs with high product quality will belong to a variety of genres including drama, supernatural, non-fiction and comedy. The channel is expected to be made available on all DTH and digital cable platforms.