PUMA Launches its dynamic Spring-Summer 2015 performance collection
Ruchi Verma | 17 Mar 2015

This SS'15 season, PUMA lays emphasis on innovation and technology to create a new range of technologically superior apparel, footwear and accessories in the performance category. With a mission to be the fastest sports brand in the world, PUMA's Spring Summer 2015 Performance Collection focuses on running, training, fitness and football.

This season, the women's range boasts of the Pulse XT – a dynamic training shoe that is faster, more flexible and ready to push limits. This lightweight trainer is ideal for all high intensity workouts and suited for both indoor and outdoor use. The variants, Pulse XT Geo Wn's and Pulse XT PWRCOOL Wn's both use responsive footed technology that provides the perfect underline to every workout.

Speed makes a comeback this season with the Faas 500, which is equipped with an improved upper fit and fresh tooling. Faas 500 is designed for the serious runner who requires a minimal, lightweight training shoe.

PUMA has a rich football heritage and this season the brand looks back to the 70's and 80's for inspiration. The brand has reinterpreted and redefined that heritage through the 17 shoulder stripe with modern applications. The styles have bold geometric prints and optical illusion to create a 3D outlook and give a surrealistic feel. The highlights for the season are the evoPOWER 1.2 and evoPOWER 2.2 FG shoes that have been designed to optimize power delivery and accuracy while enhancing stability and maneuverability.

The Arsenal Licensed Club Training Collection comprises training tees, jackets and shin guards that provide a complete training experience.  Woven PU Club Badge, Concordia heat transfer and Sponsor logo heat are the special features that mark this range.

The PUMA Powercool technology helps athletes focus their extra energy towards being faster by using thermoregulation technology and venting to reduce body temperature and preserve energy.  Another addition to the running category is the Glitch, which is a combination of graphic imperfection and fluid running motion. Its features of ventilation through fabric, laser cuts and cooling inside print is tailored to enhance running experience.

In the SS '15 Apparel range, women's fitness gets a boost with the ACTV long tights. The technology used integrates athletic tape right into the interior of the garment. This helps optimize workout, all while looking fashionable in hues of bright pink or sophisticated black.