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Tackling Asia's customer experience management challenges
SusyAngryany | 17 Jul 2014

In a world of rising customer expectations, greater customer choice and increased transparency, businesses are facing fiercer competition. According to a recent study, 95% of business managers in Asia said customer experience management will be important to their organisation in 2014. 59% of organisations already have a comprehensive CEM programmes in place.

Being able to differentiate your company and gain business advantage through CEM has become a truly urgent priority for many businesses. IQPC is proud to announce the return of the region's most anticipated event on CEM – 2nd annual Customer Experience Management Asia Summit (www.customerexperienceasia.com).

Returning from an incredibly successful launch last year, the summit has been carefully designed to help senior CEM professionals navigate the rapidly evolving Asian customer landscape to build a customer-centric culture, unlock customer insights and new revenue streams with social media and big data, and enhance customer advocacy via integrated omni-channel. This year, in order to ensure a fruitful discussion, we have included an unprecedented C-level conversation panel, designated B2B/B2C streams, five different themed workshops and interactive roundtable discussions. 

In addition, you will hear first-hand insights from New York Times bestselling author, Ron Kaufman, and more than 30 global and regional CEM pioneers, such as Donna Peeples, Chief Customer Officer at AIG, Amy Shi-Nash, Chief of Data Scientist R&D Lab at Singtel, Rimzie Ismail, Head of Customer Affairs & Service Initiatives at Dubai Airport, Anna-Karin Birnik, Head Brand Experience, Standard Chartered Bank and many more. The technology underpinning the CEM space is another huge area for learning. 

At the summit, you can update yourself on the latest innovations and benchmark your practices with you regional counterparts. Do not miss this opportunity to network with international and regional experts, forge new relationships and equip yourself with knowledge and skills to drive CEM and foster long-term success for your organisation. Registration for Customer Experience Management Asia Summit is now open at www.customerexperienceasia.com.