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To bring about a change in the image of girls
TribhuMRatta | 03 Sep 2010

It is high time that we in the society need to wake up too and change the image of women in the media, in advertising and in school textbooks by adopting suitable messages to combat inequalities, stereotypes and social apathy.

PART OF the problem is that I treat writing like a privilege not an obligation. It comes after everything, after all my other responsibilities. And when I look at incidences of female infanticide; female foeticide and Khap decisions to outride the law and cast aside the young couples, I feel a girl’s life is a rough-and-tumble, feisty,  travelogue through the potholed, powerful, action-packed world. A world where girls and women know how to pick themselves up and brush themselves off.  These are the clever girls; the power-puff girls. The girls, who know there is no sin in being born one.

So, is it not the time, we in the society wakes up too and changes the image of women in the media, in advertising and in school textbooks by adopting suitable messages to combat inequalities, stereotypes and social apathy. It is time to promote parental education in the formal and informal sectors and to integrate teaching on the rights of the child in the school curriculum and in teacher-training programmes.

Let us make families aware of the role they should play in securing the innate dignity of girls as human beings and not merely as sisters, mothers and spouses and in ensuring that girls enjoy equal opportunities to participate actively in national life. It is time to strengthen the training of health professionals, devoting particular attention to the specific health needs of girls.