Toyota Kirloskar Motor Launches Toyota Sales Education Foundation in Chennai
Mr. Achal K Paul | 15 Nov 2013

Toyota Kirloskar Motor signs MoU with Hindustan University to Develop Trained Manpower 'Sales Officer' for Toyota Dealerships

-          Foundation to train students on automotive sales during their graduation and recruit them as sales officers into Toyota Dealer network

-          Foundation to expose students to the best in automotive sales and develop a desire in students towards sales as a career

 Toyota Kirloskar Motor (TKM) Pvt. Ltd today signed a Memorandum of Understanding (MoU) with Hindustan University, Chennai on the event of the launch of Toyota Sales Education Foundation (TSEF). Conceptualized, developed & supported by TKM, TSEF is a program focused at training students on automotive sales during their graduation years and later recruiting the trained students as ‘sales officers’ across Toyota dealerships. 

To be planned and implemented for interested students of Graduation, TSEF is designed in accordance with the present education pattern in India and the Indian business requirements for the Toyota dealers based in India. Scheduled to be allotted for a minimum of 5 hours per week in the 6th Semester for final year students, the program has a size of 20 students for each batch and will be based on a sales module, developed and designed by TKM. The TSEF module consists of 40 hours of class room teaching &10days of on job training in form of projects & research work. The ‘on the job’ training modules will be conducted at Toyota Dealerships. The TSEF curriculum broadly consists of subjects pertaining to automotive sales- both soft skills and technical knowhow.

Commenting on this occasion, Mr. Sailesh Shetty, Vice President, Sales & Dealer Network Division, Toyota Kirloskar Motor, said, “The launch of TSEF as a special sales training module will enable us to provide the latest automotive sales training to students during their graduation and encourage these students to take up sales as their career. This initiative will also help generate employment opportunities for the students at Toyota Dealerships. We wish to expose the students to latest sales techniques used in the automotive industry, which will go a long way in enhancing their capabilities and give a boost to their careers in the long run.”

Also commenting on the occasion, Dr. Anand Jacob Verghese, Pro Chancellor, Hindustan University said, “Hindustan University is proud to announce another significant milestone in its partnership with industry towards making our students industry ready. This unique association is a game changer towards building strong linkages with automotive majors & world renowned company like Toyota Motors. There will be significant enhancement to the student’s future as well as potential research linkages with the University. Hindustan Group of Institutions is pleased to announce the association with leading auto giants like Toyota who are market leaders in automotive technology.

Mr. Ashok Verghese, Director, Hindustan University,  in his message, highlighted Hindustan University’s passion and commitment towards wheels and wings and said that “ Hindustan has been a firm believer of Quality & Toyota has created a Quality revolution in the Industry and world over people believe in the brand. Hindustan is indeed very happy to join with Toyota.”