Trending, Unifying, Honouring: #SaluteSelfie
Rahul Bakshi | 10 Aug 2015

In the run up to India's 69thIndependence Day, social media is all set to embrace a nationalistic spirit. And kicking it all off is #SaluteSelfie campaign on Twitter.

What is the #SaluteSelfie trend all about? In a bid to pay tribute to the Indian Armed Forces who are relentlessly safeguarding our nation, the #SaluteSelfie campaign urges the nation to step up to the plate and show their homage. And how?

By clicking selfies in a salutation pose. And leading the trend on Twitter is none other than Bollywood megastar Amitabh Bachchan, who has been showing his support for the movement by frequently posting a melange of pictures under the trending hashtag.

Here are a few snippets of what the actor has been posting: "#SaluteSelfie … salute to our brave jawans that keep us safe, with their sacrifice .."and "We salute our brave Armed Forces #SaluteSelfie … a small tribute .. a few lines from my Father ..!!"

While Mr.Bachchan who the first of the many prominent personalities to join the #SaluteSelfie campaign, here's a clarion call to the nation: join the movement and post your own #SaluteSelfie before 15th August to show your pride and patronage!

#SaluteSelfie is an initiative by Reliance Group dedicated to our armed forces for their efforts and sacrifices this Independence Day. The trend kick started with a video from Reliance on Twitter that urges viewers to share selfies saluting our national heroes.