Flexibility of digital pictures has prompted everyone to indulge in heavy equipment. Since only few make the grade, only custom made artworks are proving to be valuable.
In such a scenario is tailor made professional photography worth the expense for commercial or individual purposes? The fact that today a person taking photographs can manipulate the pixels and create designs is the driving force of the job. Professional photographyis the answer why those pictures for online shopping carts look so stunning. If you are planning to launch your own online store, bypassing the digital image-taking world...is professional hara-kiri! All customized photos are costly but not just without a cause. The amount of hard work and technical equipment employed justify the pocket burning price tags.
The digital revolution has empowered the professionals to bring out masterpieces. The stunning quality of the product shots is often the result of image taking with awareness and postproduction technical support. New technologies are brought in to supplement the traditional challenges. While keeping a strong foot in originality of the art, professionals are resorting to latest techniques. They are able to fully control various factors during image taking process. The rest is taken care during the image editing according to the demands of the industry. With so much elasticity comes a cost.
Good quality digital camera equipment and accessories are heavy-duty investment. It is no secret that setting up a well-equipped studio with proper lighting arrangement, props and other technical support is costly. Professionals can be hired on hour basis or for a day or more. Good product shot need hours of experimentation and often several shots have to taken and edited before choosing the perfect one. A photographer may spend hours before he gets a hint of the client’s idea of perfection and the way he wants to portray his stuff online. A potential online buyer is likely to get hooked to the product’s attractive picture. It is different story for every product. The customized photos break new grounds each time so that there is no boredom even when the catalogue is added with hundreds of pictures at a time.
The high cost associated with professional photography is associated with expensive equipment, their maintenance, the creative efforts, the studio setting, postproduction work and amount of valuable time and effort spent on each shot. More it if often teamwork, a photographer needs assistance of art directors and professionals who would help getting the right props and their arrangement. Along with all these factors there are several other constant expenses for running a professional photography business. Unless it is hobby or a part time engagement, one has to earn the cost of maintain the cameras, get good quality lenses and improve on the technical assistance on a regular basis. A single good quality lens may cost $900 to $2500. So now you know the bigger portion of hefty bill goes into the making and maintenance of a system which in inevitable for good quality product shots.
On parting note, isn’t it worthy on spending on professional images considering the kind of fortune they bring for all online business? And they are worth the expense in the bargain.
Md. Asaduzzaman Shakil