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Asha fails to live up to Nokia's high hopes, doesn't help regain market share

Economic Times

It's been a year since Nokia's Chief Executive Officer Stephen Elop launched the Asha series of feature phones targeting millions of Indians in the low-cost mobile phone market. Since then, Asha has become one of the best-selling handset series in the country. But has it helped the Finnish handset maker regain its popularity among the masses? Probably not.

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