Recognize the power of radio to promote dialogue, tolerance and peace: UN Chief Guterres on World Radio Day
Dr. Lalit Kishore
World Radio Day was observed by the UN agencies and radio broadcaster across the world on February 13 with the theme "Dialogue, Tolerance and Peace".
On the occasion of the event, UN Secretary-General Antonio Guterres in his message said, "On this World Radio Day, let us recognize the power of radio to promote dialogue, tolerance and peace."
According to the UN, radio is the mass medium reaching the widest audience in the world. It is also recognized as a powerful communication tool and a low cost medium.
"Radio is specifically suited to reach remote communities and vulnerable people: the illiterate, the disabled, women, youth and the poor, while offering a platform to intervene in the public debate, irrespective of people's educational level. Furthermore, radio has a strong and specific role in emergency communication and disaster relief," stated the UN website.
With the a changing face to radio services, which in the present times of media convergence, are taking up new technological forms, such as broadband, mobiles and tablets, radio is still the most dynamic, reactive and engaging medium there is, adapting to 21st century changes and offering new ways to interact and participate.We need to recognize the fact that 'by listening to its audiences and responding to their needs, radio provides the diversity of views and voices needed to address the challenges we all face', informs the website.